Wow, 10 hours of focus groups over 2 late nights!  This is just one of the many things we do when we’re getting ready to launch a brand. We want to know everything about women’s beauty habits, needs, and expectations, so we invite them to come talk to us.

What do we ask our focus groups? We find out which promises and claims women look for in their ideal beauty products, and if the claims we present really resonate with them. We even show them a preview of the packaging of the product and the containers to see what they think. These discussions help us present the brand in an easy-to-understand manner.