WELCOME FELLOW BEAUTY ADDICTS!
(10) comments Saturday Apr 25, 2009 at 01:05 pm posted by Heather
Come on, we’ve all been there… the perfume-scented, 1st floor of the department store vacillating between those perfectly constructed 2-inch heels and that hot new miracle skin cream you’re absolutely convinced will rid your life of wrinkles forever. But, (sigh), once again, after scurrying home in your comfy old sneakers, you’re quick to concede that, besides about $191 and countless layers of packaging, there’s really no discernible difference between this “miracle” cream and the surprisingly respectable moisturizer you bought at Walmart last week.
Well, girls, help has finally arrived! This frustrating scenario is exactly why we started Breakthrough in Beauty®. Like you, we’re absurdly obsessed with beauty products and probably just as overwhelmed by the growing number crowding shelves of every department store, drugstore, grocery store specialty store, spa and doctors’ office we eagerly stumble into. But unlike most of you, we’ve actually committed our livelihood (yes, think mortgages, wedding dresses and the kid’s college tuition) to seek out and test just about every new beauty product under the sun in hope of uncovering a few rare, truly groundbreaking beauty innovations women simply should not live without.
So, in short, we’re here to do the dirty work for you. Each month, our dedicated team of industry experts personally search for, test, and validate hundreds of new products - from skincare to teeth whitening to hair color for up here and down there – we’ve tested them all. Now, you might be asking yourself… Who is this team? What exactly makes them such “experts”? And why the heck do they do what do?
Meet Marina R. - Make-up Maven
This self-proclaimed color junkie has over 15 years developing and marketing beauty products for some of the biggest beauty companies out there. She knows all the tricks of the trade - stick with her and she’ll fill you in on everything you need to know about the “next big thing” to keep us all looking beautiful.
Meet Alisa B. - Hip Mommy Over 40
This proud 40-something mother of 3 is a beauty market research extraordinaire (yes, she probably knows what you’re going to buy next even before you do). Alisa has made it her mission to uncover the truth behind what women want – and need – when it comes to beauty. And trust us, if you want to learn how to be ‘over the hill’ and have nothing but beautiful skin to show for it, she’s your woman.
Meet Yi Hsin C. - The Skin Doctor Is In
This chemist has over 10 years formulation experience in skin and hair care products (she’s probably formulated just about everything in your shower right now), along with a graduate degree in Business, a Doctor in Pharmacy and a passion for finding the newest, got-to-have it, miracle-working, hot-off-the-press, skin-loving ingredients and technologies that really, truly work.
Meet Sheila B. - Front-line on the Beauty Battlefront
Sheila’s two favorite things in life include (1) anything beauty related and (2) a glass of (antioxidant-packed) wine to take the edge off. Residing in the heart of LA, this 30-something beauty marketing executive is completely immersed in the land of beauty – and loves every second of it. Sheila’s your beauty guru on the front lines of the beauty battlefront.
Meet Heather L. – 30 Something Beauty Addict (always on the hunt!)
Heather’s year’s of experience working in the beauty industry have convinced her that there must be at least one perfect anti-aging product out there. She’ll buy, try and test anything new and different she can get her hands on. Think of her as your beauty barometer of efficacy— not easily convinced of the heroism of any beauty product unless she can SEE the results with her very own eyes. In other words, don’t buy it unless Heather’s tried it.
