Wow, 10 hours of focus groups over 2 late nights!  This is just one of the many things we do when we’re getting ready to launch a brand. We want to know everything about women’s beauty habits, needs, and expectations, so we invite them to come talk to us.

What do we ask our focus groups? We find out which promises and claims women look for in their ideal beauty products, and if the claims we present really resonate with them. We even show them a preview of the packaging of the product and the containers to see what they think. These discussions help us present the brand in an easy-to-understand manner.

Watching the Oscars Sunday was so much fun! I was so busy deciding which stars had the best makeup that I barely paid attention to which movies took home the awards. I’m talking glamorous makeup, not Star Trek makeup. One of my faves was actually Helen Mirren, nominated for best actress in a leading role for her work in The Last Station. She had flawless-looking skin, long lashes, and pretty pastel eye shadow, lips, and cheeks to compliment her lavender dress.

We are so excited that our two new product lines are both in the running for the highly respected CEW (Cosmetic Executive Women) Beauty Award! That means that 4,000 beauty industry executives, including manufactures, suppliers, retailers and media get a chance to try hundreds of products, including our breakthrough innovations, and vote on their favorites in each category.

We are keeping our fingers crossed that Timeless Secret and Derm Exclusive will rise to the top as winners of this prestigious award!

I’m bursting with excitement to let you in on the breakthrough we’ve discovered. Just as we search far and wide for the ideal man partner who can meet our every need, we are always on the lookout as well for skincare that meets our requirements. We sought and successfully found anti-aging skincare that truly fulfills our desire for younger-looking skin.

After months of clinical testing and tracking user group results, we can finally reveal the amazing anti-aging skincare line we’ve been nurturing. It’s called Derm Exclusive and it’s instantly smoothing wrinkles, one woman at a time.