Every year, whether we welcome it or not, the big “V” day comes around. The first thing I think of is getting pretty, although my husband just limited my manicure allotment to once every other month. But even so, I plan to doll it up to be a beauty treat! Here’s my routine:

- Mani/Pedi must
I get it done at a salon when I can, or I skip on the French tips to save a few bucks. If you can’t afford to splurge, just pick up a couple of items from the drugstore (like a cuticle cutter and a four-sided buffing nail file), and do it yourself!

- Victoria’s Secret, Frederick’s, or bust
Every time I walk into Victoria’s Secret I tend to gravitate toward the oh-so-soft and comfy pajamas, but not for Valentine’s Day!  It’s time for the perfect push-up bra I saw on the cover of the catalog, since I’m determined to look like the women in the catalog for a night (minus the wind blowing my hair indoors). Even if you don’t have a Valentine’s date, doesn’t it just feel good to know you’re wearing something sexy under your regular clothes?

If I could, I would bathe in the Timeless Secret products, especially the Accelerating Booster. But it’s important for me to also get feedback on what the customers think about the products and how they use them. We strive to make sure our beauty product development and marketing teams are up close and personal with our customers to truly understand their likes and dislikes, find out what works vs. what doesn’t work, and clear up any confusion about the products.

From decision-making help to pure entertainment, iPhone beauty applications are popping up faster than you can download them.

Some of the earliest applications gave you the opportunity to perform simple tasks, such as replicating the looks of famous faces like Angelina Jolie. But now there are a variety of beauty-related applications that enable you to do anything from locating nearby beauty services to seeing what you might look like after plastic surgery. You can even access tips and tutorials so you know what to buy when you’re standing in a Sephora store.