Wrinkles - the eight-letter word we’ve grown to loathe.  We’ve surveyed thousands of women, and wrinkles are their number-one skin concern.  These first signs of aging are easy to spot.  Ever wonder how we get them?  We’ll let you in on some info about why we get wrinkles and what we can do to get rid of those suckers.

Daily, there are things that make me smile.  But every Thanksgiving, like clockwork, I’m reminded of the significant things in my life that I’m grateful for.  I’d like to share some with you.

Want to feel like your own makeup artist with the power to adorn your eyes for any occasion - from smoky to glam to angelic?  Then you’d love our new favorite eye shadow palette, the Coastal Scents Warm Palette #88.  Imagine having 88 new shades including shimmers, pearls, and matte shades all in one palate.  We had so much fun playing with the array of colors including silver blues, camo greens, earthy peaches and stones, rich plums, browns, and even highlight colors.  If you’re afraid to commit to purchasing a new eye shadow color, getting a mixed palate is a great way to test the waters.  This palate compliments women of all ages and backgrounds because of the way that it’s toned, but it’s especially flattering for women with olive colored skin. 

We’re always on the lookout for the best tricks to make our eyes look bigger.  Our new obsession is a method that involves using white eyeliner on the lower lid.  We found a wonderful YouTube channel that’s quickly gaining popularity, where Michelle Phan shows you how to create a bright-eyed look for day or dramatic anime eyes for a special night out.  Check out the steps below and the links to Michelle’s easy-to-follow demonstration videos.

In the world of beauty products, you don’t have to break the bank to look beautiful.  Cosmetic and personal care companies spend billions of advertising dollars on television commercials, radio spots, magazine ads, and even product reviews to convince you that you need to spend more money on their products.  However, you can look and feel beautiful without it costing hundreds of dollars.  You just need to be smart about which products you splurge on.  Some of the most expensive cosmetics are made by the same companies as less expensive brands and often use the same formulas.  Even professional makeup artists combine drugstore, department store, and boutique products in their makeup kits.

Tired of looking tired? We finally discovered an under eye concealing treasure that does the trick. Our Breakthrough in Beauty team is universally addicted to Bye Bye Under Eye by It Cosmetics, who have worked hand in hand with leading plastic surgeons in Brazil to formulate the ideal solution.  The right under eye concealer should make us look vibrantly younger and rested by brightening and lightening dark circles, erasing spots and evening out skin tone. It should be thick enough to cover yet creamy enough to not cake.  So, loose no more sleep over under eye dark circles.